Pet food with passion – Go-to resource for the global pet industry
Josera means passion – for dogs, cats and horses, for super-premium quality from Germany, and for sustainable solutions.
As a pet food producer based in Kleinheubach, Bavaria, Josera brings over 80 years of experience to the table. No artificial colorings or flavorings are added to any of the brand’s dry or wet food. This results in highly digestible and well-tolerated recipes that have been shown to enjoy excellent acceptance. The raw ingredients and recipes are developed and regularly tested by nutrition experts in Josera’s own accredited laboratory.
Quality in the feeding bowl
From leisurely couch potatoes to agile athletes, and from puppy to senior age, Josera offers a huge selection of dry food. In 2021, the company launched its Meat Lovers wet food range, which contains exactly what it says on the package: even more delicious meat!
Picky cats will be delighted to discover the extensive Josera cat food world. The range includes various dry foods and equally tasty wet foods in fillet or paté form – which recently also became available in a practical, recyclable can – plus crunchy snacks for both cats and dogs.
Thanks to the new veterinary line Josera Help, supportive complete foods for special health challenges are now available. Whether there is a diagnosis of heart disease, diabetes, struvite stones or chronic renal insufficiency (CRI), each formula contains the right ingredients to support the individual dietary approach and provide tailor-made help.
Responsibility for the environment
At Josera, the aim is to avoid CO2 where it’s possible, reduce CO2 where it’s not, and compensate for surplus greenhouse gases through other projects. This requires continuous consideration of the entire value chain of all products, without losing sight of consistently high quality.
As a result, the production activities are climate neutral. A variety of on-site measures help to achieve this, including a state-of-the-art production plant, the company’s own energy center to generate power for outstanding primary energy efficiency, and the storage of products in a high-bay warehouse made from locally sourced PEFC-certified wood. To promote sustainability, company employees are encouraged to use the work bikes or electric cars to travel between sites.
To compensate for all its unavoidable on- site emissions, Josera has been actively involved for many years in Tanzania’s Ntakata Mountains forest conservation project. This benefits the local inhabitants, as well as the flora and fauna of an area comprising 216,000 hectares.
For more details, read the company’s latest sustainability report: josera.de/nachhaltigkeitsbericht2021
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