Pet humanisation in German- speaking markets: challenges & opportunities
In a region where dogs seem to be shrinking, there is growth at both ends of the market. Premium food and non-food segments are appealing to the small-dog owner, while retailers introduce more and more private labels.
Dogs for new lifestyles
Dogs in Germany, Austria and Switzerland are getting smaller. In fact, the small-dog population across these markets (< 9 kg) has grown 56% faster…
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