Jared Koerten

Global pet care thrives despite a difficult macro-environment.

For what kind of food is a pet parent prepared to spend more than usual? The key to a new successful product may well be its resemblance to human food.

In a region where dogs seem to be shrinking, there is growth at both ends of the market. Premium food and non-food segments are appealing to the small-dog owner, while retailers introduce more and more private labels.

How can business reach the next pet food consumer? Learn about emerging markets and customer centric product offerings that are driving pet food sales.