Pet Village Srl | Italy

New concept

Since the early 2000s, Pet Village has acquired a unique position on the Italian market, thus becoming a point of reference for our furry friends’ hygiene and flea products, nutrition and accessories. In 2005, the Inodorina. brand was developed, which introduced a new hygiene concept for pets and the environment in which they live. The result? A positive growth trend in Italy and the desire to export this successfulmodel throughout Europe.

Strong passion, hard work

Pet Village was founded on a strong belief that the entire team’s values and passions should revolve around a love of animals. This was the vision of Isabella Ricci and Vito Bolognese when they founded the company. Moreover, this passion is combined with a deep knowledge of the market and an ability to stay tuned-in in order to anticipate changes in consumer habits and lifestyles.

Growing trends

Inodorina is the brand of hygienic products for pets and their environment. In addition to the fragrant wipes – the only bio – degradable wipe on the market – the line offers a series of shampoos, mousse shampoos, as well as car and home deodorisers. “Data confirms the potential of a very fertile market,” says Vito Bolognese, founding partner of Pet Village. “We have recorded a continuous sales growth since 2013, with the numbers increasing by 500 thousand per year, and reaching one and a half million in 2015. In 2016, thanks to many new products, we plan on selling more than two million items.”

Driver for new opportunities

“The success of Inodorina,” says Isabella Ricci, founding partner of Pet Village, “is the result of careful analysis and market study. The growing tendency to have smaller pets and the increased physical proximity of people and their animals are two factors that have contributed to the rising demand for hygiene products. We have addressed these needs by providing excellent products and effective communication with a thorough marketing strategy via conventional channels and social networks (with over 8,000 followers).” Inodorina’s founding principles were developed for the international market. Indeed, after the successful expansion to Spain and Portugal, the company has now set its eye on Central Europe.