The acquisition is part of Petlove’s plan to remain competitive with the likes of other Brazilian e-commerce platforms specialising in pet products like Petz and Cobasi.
This acquisition is quite strategic so as to turn the Petlove platform into a marketplace for third parties.
Vetus offers a management system for veterinarians, pet shops and hospitals. Through it, Petlove hopes to bolster its omnichannel reach and build its own marketplace.
“Vetus’s software will allow us to take our online operation and bring it to a physical store,” Petlove Founder Marcio Waldman told NeoFeed.
Using Vetus, Petlove wants to grant its partners (small pet shops and veterinarians) a marketplace through which they can sell products and services.
These partners fell onto Pelove’s lap after the startup acquired Vet Smart—an edtech platform for vets and students—in 2019.
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