Petmarketspain streamlines distribution in the Spanish pet market and helps leading manufacturers work directly with the finest pet retail chains.
The complexity of the pet market in Spain makes it very difficult to generate significant sales by traditional means, such as using a national distributor or importer.
As no distributor covers the country as a whole, manufacturers are forced to work with multiple, local distributors. Many, independently operating retailers countrywide, make working the market even more complex.
Added to this, is the fact that most large pet stores or store chains tend to have numerous branches in small areas. Take Tumascota: this pet retailer has 14 branches, 12 of them in Pamplona area. Such companies generally have larger purchasing volumes than some local distributors.
No wonder, large pet stores prefer to work directly with manufacturers in order to optimise their profit margins.
Best Spanish pet market coverage possible
Although there are more than enough regional wholesalers in Spain, only a few are able to offer excellent distribution services in their own regions.
Petmarketspain acts as a joint venture company and takes in only the best regional distributors – with proven track records – in each Spanish region, including Balearic and Canary Islands.
At the same time, leading manufacturers looking to work directly with the largest pet retail chains can turn to them to help to solve all logistics or financing issues.
Working in close partnership with manufacturers, within just three years since its founding as a group, they have proven to be the strongest distribution option in Spain for leading manufacturers, whatever their particular needs and strategies. Manufacturers benefit from a sales force of over 30 people and an average of 20 years’ sales experience in each Spanish area. Petmarketspain’s group turnover was over €30 million ($37 million) in 2017 and is expected to be even higher in 2018.
Working with leading manufacturers
They help leading manufacturers define their strategy for the Spanish market. They do so always with the same goal in mind: to establish a long-term brand presence in the Spanish pet sector, guaranteeing best possible sales in the medium and short term also.
Petmarketspain’s first client was Hunter, a leading German manufacturer in the pet industry. Most recently, UK based Forthglade has entrusted their sales fully to them.
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