PLATINUM invests in international expertise to drive next growth phase

Founded more than 20 years ago, PLATINUM has built its reputation on natural, species-appropriate nutrition for dogs and cats. Now the company is strengthening its international team to advance its premium portfolio and grow its global footprint.

Nourishing for a lifetime

At the heart of every PLATINUM recipe is fresh meat of human-grade quality, prepared using gentle methods that preserve valuable nutrients while enhancing digestibility. Combined with carefully selected plant ingredients and oils, the result is balanced, wholesome recipes – rich in meat, easy to digest and efficiently utilized by the body. Everything pets need to thrive and to feel cared for every day, for a lifetime.

Building a global team

As the pet food market increasingly seeks true innovation and clear differentiation, PLATINUM is strengthening its distinctive position within high-quality pet nutrition. Rooted in the pet specialty channel, the company is expanding its international presence to accelerate growth and build strong long-term partnerships. International sales are led by Joseph Obrovac, who joined PLATINUM two years ago as International Sales Director.

With more than 30 years of experience in the global pet food industry – including a previous role as International Sales Director EMEA at Champion Petfoods – he brings deep expertise. Working closely with Managing Director Sascha Galinski, Joseph has helped evolve sales structures and expand PLATINUM’s presence across key markets.

Strengthening the roster

To further support global expansion, Antonio Martone and Denis Rodriguez have joined as International Business Development Directors. Both previously worked alongside Joseph in the pet food industry and bring extensive knowledge of global markets and premium brand development.

PLATINUM has also reinforced its brand leadership. Most recently, Christin Gaspard joined the company. With strong experience in strategic brand management at Danone and HiPP, she leads the strategic direction and international communication of the PLATINUM brand. Her mission is to ensure a consistent and meaningful brand presence across markets, aligned with evolving consumer expectations.

With this expanded leadership team, PLATINUM aims to further develop the unique category it has created in dog and cat nutrition and to remain a trusted long-term partner for distributors and pet specialty retailers worldwide.

For distribution opportunities worldwide, visit PLATINUM at Interzoo.

Interzoo: Hall 1, Booth 545