Playology®: science-backed innovation

Playology

Playology partners with leading institutions including the Purdue University College of Veterinary Medicine to understand how scent disperses through materials and how pets respond to sensory cues.

The result is a product line engineered for enriched play and extended engagement. Already a top 10 brand in the US across both dog and cat, with strong growth across Europe, Playology delivers meaningful innovation retailers can trust for strong sell-through.

Why it stands apart

• Science first: Products are built on behavioral research, not trends. Science drives the entire portfolio.
• Real innovation: A research-driven pipeline delivers meaningful updates and true newness that fuels repeat purchase.
• Retailer growth: Built for sell-through, supported by marketing tools and strongly resonating with Gen Z and millennial shoppers.

Grrreen ®: Sustainability without compromise

Grrreen brings environmentally responsible solutions to pet hardlines. Made using 100% recycled water bottles (rPET), it transforms waste into durable, engaging toys.

Hound2O ®: Built for outdoor play

Hound2O taps into the growing active lifestyle trend in pet ownership. Focused on functional outdoor toys and accessories at value-driven price points, the brand delivers practical innovation designed for adventure.

Licensed powerhouses

Logical Brands also offers high-impact licenses including SpongeBob SquarePants ®, Yellowstone ®, Garfield®, and Teenage Mutant Ninja Turtles®. These properties offer instant recognition and cross-generational appeal, from nostalgic millennial shoppers to family households.

Meet Playology at Interzoo!

Discover everything Logical Brands has to offer at Interzoo in Nuremberg this May, where it will showcase the innovation that won the Fressnapf Innovation Award in October 2025.

For questions or to set an appointment at Interzoo, email Petra Honeck at phoneck@logical-brands.com

Interzoo: Hall 5, Booth 330