The knowledge and expertise behind the company’s brands is based on over sixty years of experience in the pet food industry.
Highly successful brands
Founder and owner Petri Tiitola started his business a few decades ago, driving around Finland in an old van, armed with a mobile phone the size of a shoe and a load of dog food in the back of his car.
Times have changed since those days.
The company’s highly successful brands are distributed through a wide range of grocery and specialty stores in Finland and in eighteen countries around the world through a distributor network.
The company employs 89 people. In addition to the Tampere headquarters, the company has subsidiaries in Sweden and Poland, as well as a factory in Estonia, which produces sausages and pouches.
The right to eat proper food
As a house of brands, Prima Pet Premium operates in both pet store and grocery store sectors with various high-quality brands – striving to ensure that all pets enjoy a healthy and happy life by offering them food that meets their nutritional needs. In addition, every pet deserves a loving home and therefore the company donates a part of its profits every year to animal welfare.
A competitive advantage
A great example of success for Prima Pet Premium is its core brand Hau-Hau Champion operated in the grocery store sector. The simple recipe of affordable food with premium quality is the secret of success for Hau-Hau Champion. The market leader in Finland is now leaving the multinational giants behind them.
The mind blowing success of Hau-Hau Champion has now been transferred to PrimaDog. The brand is internationally distributed, offering high quality products segmented to grocery store sector. PrimaDog’s meaty receipts are developed according to the latest studies in the field.
Deluxe PrimaCat is a choice for the modern cat owners. It offers meaty and delicious cat food to meet cats’ natural nutritional needs. PrimaCat’s range is the optimum choice for cat owners, who value natural top-quality ingredients.
Planet Pet Society offers an attractive turnkey business opportunity and well-thought-out product selection for both cats and dogs. The brand is operated only in pet store sector due to its high quality of standards.
Prima Pet Premium is always on the look for more distributors or direct pet store chain customers around the world.
The latest articles
US: majority of pet owners still underestimate pet obesity
Obesity rates among cats and dogs in America have risen in the past 15 years, with the increase particularly pronounced in cats.
Pet Care
10 Oct 2024
French fermentation player acquires majority stake in Biorigin
Lesaffre, a global yeast manufacturer based in France, will become the controlling shareholder of the Brazilian company.
Global Pet Industry
10 Oct 2024
New proposals seek to expand tax benefits for vet care in the US
Two bills aim to expand vet care tax relief benefits and strengthen protections for dogs used for breeding.
Pet Care
9 Oct 2024
GET THE NEWSLETTER
Weekly newsletter to stay up-to-date
Discover what’s happening in the pet industry. Get the must-read stories and insights in your inbox.