In general, private label is still a growing segment. What is the situation per country and especially in the pet industry?
Widespread gains
Retailer brands keep gaining popularity across Europe. The latest Nielsen data shows that market share for private label increased last year in twelve of the nineteen countries tracked for PLMA’s 2018 International Private Label Yearbook, and now stands at 30% or above in seventeen countries.
Private label reached an all-time high in Europe’s largest retail market, Germany, with its market share there climbing to over 45% for the first time. Market share also increased to its highest levels ever in six other countries: The Netherlands, Belgium, Sweden, Norway, Hungary and Turkey.
The gains came even in countries where private label already had very high penetration. Market share for retailer brands climbed in the United Kingdom, Germany, Belgium and Portugal, where share was already more than 40%.
Marked growth in the UK
In the United Kingdom, where supermarkets are investing in their private label programmes to meet competition from the discounters, market share rose to more than 46%. Private label’s share has remained above 40% there ever since Nielsen began compiling data for PLMA in 1997.
Across Europe, the biggest market share gain was posted in Turkey, where private label climbed by 3 points from a low base to nearly 26%.
What is the situation in the pet market?
The latest articles
Digital boosts revenue of Petz in Q1 2024
The Brazilian pet retailer posted an online gross revenue increase of 16.6% vs. a drop of 6.1% in its physical stores.
Russia’s pet population has risen 11% since 2020
New data reveals that last year, more than half of households in the country owned a pet. GlobalPETS dives into the insights.
The American Kennel Club acquires grooming certification program
The Professional Grooming Credential is a voluntary scheme to validate pet groomers’ knowledge and technical skills.
Weekly newsletter to stay up-to-date
Discover what’s happening in the pet industry. Get the must-read stories and insights in your inbox.