Pro Pet Koller | Germany
Grown out of the Koller family’s experience in sled dog racing, the MAC’s brand has developed into much more than a wet food product for sport dogs.
Quality since 1993
Pro Pet Koller was founded in 1993 with the aim of importing high quality pet food from North America. First, they imported products from the US, later from Canada.
At the same time, the family was focusing on sled dog racing with their Alaskan Huskies, and developed their own energetic wet meat product for sport dogs. The demand for this product was so high that they developed a product for normal active dogs based on meat and rice. Out of this range, the brand MAC´s was born a few years later which today represents the main turnover of the company.
Change of generations
Company founder Werner Koller aims to withdraw from the company gradually over the next few years. Koller’s older son Michael will take over his role – he has now been involved in Pro Pet’s activities for nearly ten years and, since 2016, he is managing partner.
The management team consists of Werner Koller, his wife Veronika Koller and since 2017 also their second son Markus Koller. Michael Koller will continue to be responsible for distribution nationally. Markus Koller, who completed studies to become an industrial engineer, is currently familiarising himself with the export business. The two brothers will share the responsibilities in product development and marketing in the future.
A range of products
Over time, the product portfolio of moist food products, under the MAC’s brand, has changed to tins of pure meat for dogs and cats. The ranges include MAC’s Soft, a semi-moist dog food with a high fresh meat content, and MAC’s Mono, a dry food containing only one source of protein and carbohydrate for dogs and cats with sensitive digestive systems.
In 2018, the company introduced a new Vetcare line for cats.
Beside these, Pro Pet also offers a line of natural complete food under the Tundra brand name. Inspired by the natural diet of wild dogs and cats, it offers at least 70% meat content and refuses to use unnatural food additives.
Product development is a particularly important focus, as is the constant optimisation of the range based on latest scientific knowledge and the use of primarily German raw materials of human food-grade quality.