Purina invests $100 million to expand production in Mexican plant
The Nestlé subsidiary will create two new production lines in its facility in Guanajuato state.
The pet food manufacturer claimed that this investment will generate 150 direct jobs. In addition, the company will purchase 39 hectares for future expansion.
In 2020, Nestlé Mexico announced an investment of $160 million to expand new production lines in the Silao facility in order to “satisfy the national demand for high-quality, nutritious food for pets.” This also included the integration of high-tech equipment, automation and digitalization.
The plant opened in December 2015 with an investment of $220 million and a surface area of 200,000 square meters.
According to Nielsen, Nestlé Purina would have a market share of around 40% of the total pet food category in the Latin American country. In the last earnings presentation, the St. Louis giant highlighted the effective performance of the pet portfolio in some Latin American countries, including Mexico.
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