Quality pet food | United Petfood
What defines quality pet food? At United Petfood, the answer is enshrined in its ‘Good Food Principle’.
What is good quality?
Although quality has always been an important driver for consumers when buying pet food, the importance of healthy ingredients and nutrition is gaining more and more attention. How do we know whether or not the food we buy for our dogs and cats is of good quality? A natural question which is often hard to answer.
Consumers tend to evaluate the quality of pet food based on marketing and special claims. At the end of the day, our pets are the final customer and their response and well-being should be the most important motivator when buying a product.
The Good Food Principle
Cats and dogs are not tempted by claims, packaging designs or health trends. They just eat what they like and what makes them feel good. Drawing on years of research and experience, the company discovered that ‘feeling good’ relies on three basic criteria: taste, digestibility and health. It has encoded this in its ‘Good Food Principle’.
Taste
A pet makes its first contact with a new product by smelling and tasting it. Brands invest a lot in beautiful product designs and campaigns, but the pet’s approval is what is most important. Palatability of products depends on several factors like taste, smell, ingredients, texture and shape which, properly integrated, result in a good product approved by the pet.
Digestibility
Once the pet has finished its meal, pet parents monitor if the product is digested properly by checking the quality of its faeces. Badly digested food not only causes unhappy pets but increases the risk of constipation. Digestibility is largely determined by the quality of the ingredients and the production process.
Health
The third essential criterion is health. To optimise the health of our pets, they need to be given the best possible nutrition.
Ensuring quality
United Petfood is continuously researching to enhance the palatability of the products and invests in the best available production technologies and employee training. It collaborates closely with customers to create the perfect formula which is then made with the highest consistency to ensure a qualitative product.
The Good Food Principle forms the basis against which any new formula must be tested. This gives the company the certainty that, even when responding to today’s challenges and trends, quality never falters.