Rush Direct | United States

Exceeding stakeholder expectations

US-based Rush Direct strives to be a key solution provider to the pet industry. The company seeks to exceed the needs and expectations of all its stakeholders: suppliers, retailers, consumers of natural and specialty products, shareholders and, especially, pet parents. Meanwhile, it maintains the highest regard for safety and quality in its products and delivers value and innovation every day.

An evolving company

Rush Direct was founded by Charles
and Vera Ferreira in 2003. Both founders had past experience in the pet industry, having worked with complete food and rawhide chews for over 25 years. Since then, the company has gathered a team with over 200 years of combined executive experience in the pet industry.

Supply chain focus

The Ferreiras enjoyed success in the rawhide business, being active proponents of increased safety standards such as the use of metal detectors and the use of high-quality raw materials. 

Aware of new market trends of functional and innovative treats, the Ferreiras started travelling around the world to find new suppliers. They also crystallised Rush Direct’s Supply Chain 360™, a set of procedures implemented together with the company’s suppliers to guarantee compliance and timely deliveries. During this journey, the Ferreiras allowed themselves to be guided by the principles of integrity and fairness. 

The company believes that consumers, suppliers and retailers form an ecosystem and should be treated with equal respect and honesty. Throughout its history, the company has never had to recall any products due to safety concerns.

Creativity and innovation

With an extensive factory contact network, Rush Direct knows which partner is best equipped to create a series of new product lines in order to take any branded programme or private label range to new heights.

Successful brands

Ultra Chewy, Pop’n Bites, Prime Taste and Cani Bits are just some of the company’s successful brands. Rush Direct pledges to strengthen these and to always keep innovating, in order to bring the best natural and functional treats for pets.  

interzoo 2018 – hall 7, booth 310a