Sanicat Essential Oils receives Innovative Product of the Year recognition

Life with cats is full of joy and playfulness, yet also brings a few compromises, particularly around maintaining a fresh and clean indoor environment. A healthy, odor-free environment is essential for both pet owners and their feline companions. With this in mind, the company introduces Sanicat Essential Oils: the first ultra-clumping cat litter to use essential oils as natural odor neutralizers.

A new era in odor control

With more than 65 years of experience in the European cat litter market, Sanicat launches the Essential Oils range as a new step in freshness solutions. The product was recently awarded Innovative Product of the Year at the Promojardin- Promanimal Innovation Trophies for Pets and Garden Universe in France, reinforcing Sanicat’s leadership in premium pet care.

The science behind the freshness

Unlike traditional cat litter, Sanicat Essential Oils neutralizes odors through a three-step process.

• Adsorption: unpleasant odor molecules are captured and held on the surface of the essential oil.
• Absorption: the molecules are then locked inside the oil droplets.
• Neutralization: odors are permanently eliminated, supporting longer-lasting freshness

Designed for feline sensitivity

According to Jose Barco, Chief Sales and Marketing Officer at Sanicat, the range leverages the functional properties of essential oils while respecting cats’ sensitive sense of smell.

“The formulation avoids intrusive fragrances and ensures feline wellbeing. With this innovation, we’re offering an experience inspired by nature and aligned with environmental considerations.”

Varieties for different needs

The Essential Oils range consists of six ultra-clumping options to meet different household preferences.

Two unscented varieties, available in ultra-white or beige bentonite, are designed for those prioritizing maximum odor control without added fragrance and provide up to 50 days of hygiene.

Four delicately scented options, Cedar and Eucalyptus, White Jasmine, Orange Floral and Argan Oil, combine subtle fragrance profiles with functional performance and offer up to 60 days of hygiene.

Sustainability focus

Sanicat Essential Oils is available in 10kg FSC-certified paper packaging with a viewing window, allowing buyers to see the product before purchase.

The packaging forms part of Sanicat’s broader commitment to sustainability and reducing plastic use across its product portfolio.