A continuous drive for innovation is essential in order to develop winning concepts. For Scholtus, innovation is key.
By developing their category management and offering concepts rather than ‘just products’ they try to support their customers the best way possible. Fully focusing on treats for dogs and cats, doing their own research at universities, looking beyond borders, listening to all the customers and consumers around them – all this enables them to continue playing a leading role in our market.
DNA built on experience and quality
Scholtus was one of the first European producers of semi-moist snacks for dogs and cats. In the 1980s, production consisted of natural treats for dogs, which changed over time into private label production of extruded multi- colored snacks in the 1990s. Over the last three years, the capacity for the extruded snacks has been doubled.
They were the first to launch grain-free treats, clean-label snacks, single-protein treats, superfood snacks and many other developments.
Certified quality systems are part of the DNA of Scholtus. In 2004, Scholtus production was IFS certified followed by a BRC license in 2008. They have maintained both certificates ever since.
Development and innovation
With their experience in the snacks and treats category for over twenty years, Scholtus has re-invented itself over and over again to become the leading player when it comes to snacks and treats for dogs and cats. Over the last few years Scholtus has experienced a shift in the way a category is built. It used to be a shelf full of similar articles, with the only difference being packaging. The productportfolio changed due to the rise of consumer awareness, e-commerce and discounter chains, and as a result the shelf plans changed as well.
Premium products became really exclusive high-quality and budget products are more well-known price items with a value-for-money positioning. Scholtus’ portfolio offers products, fancy labels and concepts for every inch of shelf and they use their knowledge of the market to develop a category in collaboration with their customers.
The partner in business
Over the years, Scholtus has developed not only as a producer and supplier of treats, but also as a partner to develop the category. Scholtus feels that delivering the right product is not only a license to exist, but builds the concept that supports the pet-owners needs and ultimately results in better sales for the customer per meter of shelf space.
Nine professionals in sales & marketing are based in different regions in Europe with local market knowledge and an international overview. Coupled with the Operations Team in The Netherlandsy build the business and liaise with customers in a professional way.
European focus and worldwide knowledge
Scholtus’ private label and branded sales are mostly focused on Europe, although Scholtus has an export license for the United States of America. Europe is still a growing market, especially when it comes to snacks and treats. Overall, Scholtus is present in most of Europe but is always looking forward to new Boxby partners, especially in Italy and France.
In 2011 Scholtus acquired Proline Petfood and the Boxby brand. Over the years, Boxby has become the premium brand with a wide portfolio of healthy dog treats for the pet specialty channel in 23 countries throughout Europe. In addition, the company focuses on manufacturing and sourcing private label products for retailers in Europe and the US.
Snack and treat future
E-commerce and several other trends are putting pressure on the current structures in the pet market. For Scholtus it is important to continue to innovate at product-, market- and customer levels. Its mission is to stay a leader in snacks and treats for cats and dogs.
Delivering high quality nutritious solutions and added value to their customers by developing and supplying innovative products and concepts that support the best performance of the business. This will remain their mission, together with creating stability and growth in the dog and cat treat category.
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