Schulze | Germany

Family business

Established in 1984 by Marlies and Reinhard Schulze, the Schulze company remains family owned to this day, and is currently managed by their son Dirk.

Schulze’s corporate philosophy is that as valued members of the family, pets deserve as much attention to the nutritional benefits of their meals as owners give to their own food. Having discovered which products best suited their own pets, the Schulze family began supplying their preferred brands as a wholesaler. The business grew, but they felt the food could be even better.

Creating their own range

Porta 21, their own range for cats and dogs, is the result of Reinhard Schulze’s decades-long study of species-appropriate nutrition and extensive consultation with breeders, clubs and veterinarians. Product development and refinement continues to this day, driven by continuous feedback and research.

Feed healthy

Porta 21 follows the phrase coined years ago by Reinhard Schulze: “Feed healthy instead of just feeding until full.” Emphasis is placed on highly digestible, high quality ingredients, without artificial colours or flavour enhancers. Porta 21 grain-free formulations are recommended for sensitive pets susceptible to allergic reactions.

The Porta 21 range currently comprises premium and holistic wet and dry food as well as healthy, delicious snacks. Porta 21 caters to all needs, both the taste preferences of pets and the requirements of their owners. This includes different flavours and sizes and specific products for young and adult animals, overweight pets, large breed puppies and pregnant cats.

Approved accessories

Schulze also offers a comprehensive range of innovative pet accessories, with their own Porta Wear boots and rucksacks for dogs, plus selected products from leading specialist manufacturers, including those in America. Products include toys, clothes, bowls and drinking fountains, training aids and hygiene products. Again, the Schulze team only select items of reliable quality, which they would happily use for their own pets. This gives them the confidence to actively promote the Portapet range and stand by its quality.

More than a local business

From the Schulze family’s home base in Germany’s Westphalian Region, the business is expanding and growing sales across Europe. Schulze has also partnered up with well-stocked specialist retailers and supports them with promotional activities.

Ethics are very important to Schulze. The company is against animal testing and carefully monitors the source and processing of their resources. The company also uses solar energy to help protect the environment. Above all, Schulze is committed to providing quality products that pets enjoy and owners can feel good about.