Science-led, brand-ready: Nutriliq’s take on pet supplements

Based in Kortrijk, Belgium, Nutriliq develops and manufactures private label supplements for cats and dogs.

The company stands out for its science-based formulations and premium soft chew technology, combining proven efficacy with high palatability, precise dosing and easy administration.

This approach enables partners to create supplements that pets enjoy and owners trust.

Superior alternative to traditional tablets

At the core of Nutriliq’s business is the production of soft chews, a semi-moist supplement format designed to maximize compliance while maintaining strong functional value.

Soft chews provide a superior alternative to traditional tablets or powders, offering targeted nutritional support in a convenient, treat-like form.

Nutriliq’s soft chew range targets the main health concerns of cats and dogs, including mobility and joint care, digestion and gut balance, immune defense, skin and coat health, anti-itch support, stress and calming, urinary tract health, hydration, and dental hygiene.

Alongside established formulations, Nutriliq develops customized solutions that allow partners to create formulas tailored to specific nutritional goals or market needs.

Each formulation is developed in collaboration with veterinary nutrition experts and supported by peer-reviewed research and EFSA-approved methodologies.

This scientific foundation ensures that every product meets the highest standards of quality, safety and efficacy across species and life stages.

Nutriliq’s innovation-driven approach helps partners meet rising demand for preventive health and functional nutrition with reliable, evidence-based solutions.

Exclusive B2B model

Operating exclusively as a B2B manufacturer, Nutriliq dedicates its expertise and resources entirely to supporting client brands. With no consumer brand of its own, every innovation and development effort is focused on its partners’ success.

Clients gain access to advanced R&D facilities, regulatory guidance, and flexible manufacturing that allows tailor-made products to launch within six to eight weeks.

This model combines agility with creative freedom, allowing brands to scale efficiently while maintaining full control over formulation, packaging and market positioning.

All Nutriliq products are produced under Feed Chain Alliance (FCA) certification, ensuring full compliance with European safety, traceability and quality standards.

The company’s production facilities support multiple supplement formats, including liquids, powders and pastes, with soft chews serving as the flagship category thanks to their proven effectiveness, taste appeal and convenience.

By combining scientific expertise, operational excellence and a partnership-focused approach, Nutriliq has established itself as a trusted European leader in private label pet supplements.

With advanced soft chew technology and a commitment to innovation, the company enables clients to deliver science-backed wellness solutions that support pet health and wellbeing worldwide.