Shandong Luscious Pet Food | China

Shandong Luscious Pet Food | China

Since its establishment in 1998, Shandong Luscious has been committed to continuously improving the lives of pets.

 Improving pets’ lives worldwide

Shandong Luscious Pet Food is one of the largest producers of dog treats and cat treats in China. The company has products in more than ten ranges, with over 300 varieties on offer, which primarily concern dry meat ranges, dental hygiene ranges, biscuits ranges, canned food ranges, cat food ranges and extrusion products.

It has a staff of 2,300, and consists of six high standard processing workshops with capital assets of $83 million (€71 million) and export sales of $67 million (€58 million) in 2016.

As a professional pet food supplier, they mainly wholesale food and snack for dogs and cats, such as meat snacks, dental chews, and canned food. The company’s aim is to produce more high quality products to make pets’ lives more healthily and happily.

A state-of-the-art laboratory

All raw materials used come from CIQ certified farms. The ingredients are absolutely free from medical residue and additives, and all chicken and duck breast meat is guaranteed to be 100% natural. Also the company has its own 20 chicken farms, ten duck farms, two chicken slaughter factories, and three duck slaughter factories.

Shandong Luscious has a state-of-the-art laboratory which is equipped with gas chromatography and liquid chromatography as well as a equipment for medical residue and microorganism tests, thereby achieving comprehensive quality assurance throughout the entire production process, starting with farming and slaughtering up unto processing.

Intensive research

Shandong Luscious’ Product Scientific Research Institute employs a total number of fifteen researchers, who have several years of work experience in international pet food research.

The company independently designed and registered twelve types of dog food, such as chicken wrapped cow skin, rawhide sticks wrapped with chicken and chicken plait.

Market position

The majority of the company’s products are exported to Japan, the US, the EU, Canada, South Korea, Russia, Hong Kong, Malaysia, Thailand, Singapore and other countries and regions, with an annual export turnover of $650 million (€559 million).