Shaping the future of pet care, across every pet

Every day, more than 25 million pets worldwide rely on Versele. From a canary in a city apartment to a performance horse, caring for such a diverse range of pets is not just what the company does, it defines who it is. With nearly a century of expertise and an active presence in more than 95 countries, Versele has grown from a Belgian family business founded in 1932 into a trusted international partner in pet nutrition and care.

Today, it is the only manufacturer in the world developing nutrition and care products for such a broad range of pets. For customers, this means access to wide-ranging category expertise, deeper consumer insights and innovation that reaches beyond individual segments.

From expertise to innovation

At the heart of Versele is a clear purpose: to unleash the extraordinary in every pet. Bringing that purpose to life starts with a highly integrated model. Versele develops and produces 95% of its 2,000+ products in- house, supported by its own veterinarians and nutrition experts. This combination of science, consistent quality and supply reliability creates a clear advantage for B2B partners: one partner combining scale with flexibility, innovation with operational excellence and expertise across multiple categories.

As pets become full members of the family, expectations around nutrition, health and wellbeing continue to rise. The company’s cross-category expertise helps it translate changing consumer needs into relevant innovations and new growth opportunities. At the same time, sustainability is embedded in how Versele operates and creates long-term value: from local sourcing and biodiversity initiatives to reducing CO2 emissions.

A new chapter

The company evolved from Versele-Laga to Versele this summer, bringing its expertise, heritage and ambitions together under one strong master brand. The evolution goes far beyond a new name or visual identity. By strengthening Versele across all pet categories, the company aims to build a stronger connection with pet parents while continuing to grow its trusted category brands.

The name Versele, rooted in the family’s heritage, remains core to its strategy: a proud family-owned company with a long-term vision and a distinctive position in a market largely dominated by American and other non-European multinationals.

Versele’s ambition is clear: to become a market leader in nutrition and care for all pets by 2032, building on nearly a century of expertise and working together with its customers, partners and colleagues. Because by being extraordinary together, Versele believes it can achieve more for pets and pet parents worldwide.