Something extraordinary is coming…
Versele-Laga is entering a new chapter. As a global producer across nine animal categories, the company is taking a strategic step forward – one that will be unveiled at Interzoo.
Every day, more than 25 million pets around the world rely on Versele-Laga. From a canary in a city apartment to a performance horse, from a family dog to backyard wildlife. This diversity defines who the company is.
Nine categories, one partner
With an active presence in more than 95 countries, Versele-Laga is a trusted global partner for pet care professionals. The company is the only multipet producer active across nine categories, giving its customers access to unmatched cross-category expertise, deeper consumer insights and innovation that goes beyond silos.
Versele-Laga’s journey began in 1932 as a small family-run grocery shop specializing in spices and herbs. Driven by a deep passion for pets, the company set out to ensure they receive the very best – and has since grown into an international manufacturer of highquality pet nutrition and care products.
Today, that same entrepreneurial spirit continues to shape how Versele-Laga works with its partners. The company believes long-term relationships create the greatest value, which is why it invests in collaboration, reliability and shared growth across its global network.
Built from the inside out
At the core of the company’s offering lies a fully integrated model. VerseleLaga develops and produces 95% of its 2,000+ products in-house, across state-of-the-art facilities, guaranteeing consistent quality, supply reliability and fast response to evolving market needs.
Backed by in-house veterinarians and nutrition experts, the company translates science into practical, high-performing solutions for pets and pet parents alike.
For its B2B partners, this translates into a clear advantage: a partner that combines scale with flexibility, innovation with operational excellence, and a portfolio that can unlock growth across multiple categories.
Looking ahead
As pets are increasingly seen as full family members, expectations around nutrition and care are rising. Versele-Laga’s crosscategory expertise enables it to identify trends early and convert them into relevant innovations for its customers.
The company is also committed to responsible growth, from local sourcing and biodiversity initiatives to reducing CO2 emissions and improving energy efficiency.
2026 marks a new milestone. VerseleLaga has bold ambitions to become the leading international consumer brand in nutrition and care for all pets. At Interzoo this year, the company will unveil its plans and show how it is building the future of pet care together with its customers.
Because in the end, the ambition is shared: unleashing the extraordinary in every pet.
Interzoo: Hall 9, Booth 451