Supertails raises $15 million in Series B funding

Bangalore-based pet care start-up Supertails has secured ₹125 crores (€14M/$15M) in its Series B funding round led by RPSG Capital Ventures. The round also saw participation from existing backers Fireside Ventures, Saama Capital, DSG Consumer Partners and Sauce VC. 

With this fresh capital injection, Supertails intends to grow its business by acquiring new customers, investing in technology and expanding its healthcare offerings. 

Part of the funds will also be deployed toward the company’s offline business strategy in a bid to build out an omnichannel customer experience. 

“With this recent round of funding, we envision building an even more organized and easily accessible ecosystem, tailored to the diverse and evolving needs of Indian pet parents,” the company’s Co-Founders say. 

Empowering the company

The Co-Founders believe this funding will empower them to expand their offerings, enhance user experience and strengthen the bond between pets and pet parents.

Following the Series B funding round, the company aims to “double down on its growth and expansion plans” and achieve an accounting rate of return (ARR) of ₹500 crores (€56M/$60M) in the next 2 years.

The company, which currently employs more than 150 people, raised ₹90 crores (€10.1M/$10.8M) in its Series A funding round. 

Supertails was founded in June 2021 by Varun Sadana, Aman Tekriwal and Vineet Khanna to meet the needs of the nearly 35 million pet parents in India by offering them customized products and solutions. 

Through its online platform, including a mobile app, Supertails offers food, treats, accessories and other pet essentials. It also houses a pet pharmacy within the platform and provides pet supplies, online vet consultations and online behavior training.