Supertails targets $60 million in revenue in 2 years

Bengaluru-based Supertails aims to reach an annual recurring revenue (ARR) of ₹500 Crore ($59.5M/€53.5M) by 2026.

The company reports experiencing a yearly growth rate of 200% over the past 3 years. In the 2023 financial year, 70% of the company’s revenue came from food and food-related products, while the remaining 30% was generated from non-food categories.

“Our focus for the next 2 years is to scale within India, tapping into the $5 billion (€4.49M) addressable pet care market,” Co-Founder Vineet Khanna tells GlobalPETS.

Supertails has over 370 pet care brands, which include private labels like Henlo for pet food and SKATRS for accessories. Earlier this year, the company secured  ₹125 crores (€14M/$15M) in a funding round led by RPSG Capital Ventures.

Strengthening healthcare and market expansion

A key focus area for Supertails is expanding its pharmacy network and deepening its healthcare offerings.

“Our healthcare business, which includes India’s largest online pet pharmacy, contributes 10% to our overall revenue,” explains Khanna.

The company also plans to expand its delivery services beyond tier-1 cities. It currently offers same-day delivery in Bangalore, Delhi, and Mumbai, with delivery in Bangalore in under 2 hours.

Khanna emphasizes that faster delivery remains a top priority for Supertails, as quick commerce offers significant growth potential for direct-to-consumer companies in India.

Additionally, Supertails aims to grow its private label portfolio with brands that “not only align with consumer demand and quality but also drive profitability for the business.”