Tackling pet obesity and feeding misconceptions in the UK

Pet obesity is rising at an alarming rate, presenting a growing challenge for pet owners, veterinarians and the pet food industry.

A 2023 London Vet Show survey among over 150 veterinarians revealed that 50% of dogs, 43% of cats, 31% of small mammals and 9% of birds are overweight.

These figures have increased compared with 2014, when lower rates were reported: 45% for dogs, 40% for cats and 28% for small mammals.

Widespread misconceptions

Recent research by UK Pet Food with Kantar and Soulor Consulting of 2,500 households found that despite rising obesity rates, 77% of owners believe their pet is at a healthy weight, and only 4% acknowledge the need for weight loss.

This gap highlights a significant underlying issue: owners’ misconceptions about the health of their pets.

According to the vet survey, the top contributors to pet obesity are the feeding of scraps (26%), normalizing overweight pets (28%) and overfeeding treats (29%).

The report uncovers how common some of these feeding habits are. 52% of UK owners supplement their pet’s diet with human scraps and treats, while 22% believe that giving treats strengthens their bond with their pet.

Economic pressures have clearly influenced pet feeding practices, with 59% of owners having changed what they feed their pets due to the cost-of-living crisis.

However, only 18% weigh the food they give their pets. Furthermore, only 19% measure treats, even though treats should make up no more than 10% of a pet’s daily intake.

Awareness among owners

The UK Pet Food survey of pet parents also reveals that many owners lack knowledge about pet weight management, with 15% guessing their pet’s weight.

Only 7% know how to check their pet’s body condition properly. Moreover, 50% have never sought veterinary advice on weight management.

However, there is hope, because 70% of pet owners agree that commercially prepared pet food is better than homemade diets. This presents a starting point for providing better guidance.

Feeding sustainably and responsibly

When asked about pet food packaging, 38% of owners in the UK said they read and understand guidelines on pet food packaging.

However, a sizeable proportion find terms like ‘derivatives’ (21%) and ‘byproducts’ (22%) off-putting. Reflecting growing environmental awareness, 21% said they try to feed their pets sustainably.

These insights highlight a need for clearer communication and better educational efforts from pet food brands to improve transparency and trust.