Three good reasons to exhibit at Zoomark 2027

With more than 70% of the exhibition space already confirmed, the halls at BolognaFiere are filling up. In the meantime, Zoomark is already at work bringing international buyers and retailers from all over the world to the show.

Zoomark 2027 will take place at BolognaFiere from 11–13 May 2027. The show will be a valuable meeting point for thousands of manufacturers, retailers, distributors, pet shop owners and professionals from the Italian and international pet industry. For Zoomark, the challenge is renewed: ‘connecting minds, shaping futures’.

Meet Italian and international buyers

Supported by ITA/ICE, the Buyer Program will be further expanded in 2027 to bring qualified international buyers to Bologna from specialized retail, grocery retail, e-commerce platforms and wholesale organizations. Selected buyers follow a structured journey, with a dedicated digital platform that allows them to pre-schedule B2B meetings before arriving at the show and an Incoming Team working on the match between product interests and business objectives.

The same work is under way with Italian retail. Through the Retail Labs, the training roadshow launched within the Zoomark Days program, Zoomark meets pet shops, groomers, garden centers and retail chains across the country, from Milan and Rome to Salerno on 19 October and Bari on 9 November, together with CNA and FNT. Attendance is free and every participant receives a free entry ticket to Zoomark 2027.

Seven special areas

The seven special areas allow exhibitors to position themselves precisely. Factory is the reference point for the entire manufacturing supply chain. Alongside Factory are NEXT for start-ups, Atelier for premium pet fashion and design, Pawfect! for grooming, Aqua Project for aquatics, Pet Vision as the observatory for new products and Beyond, the first international B2B area dedicated to memorial care.

The thematic pathways Italian Style, Tech for Future and Greenmark also return, together with partners including the Pet Sustainability Coalition.

Higher attendance, greater opportunities

“The 2027 edition aims to exceed 1,500 exhibitors and welcome over 33,000 highly qualified visitors, building on the +23% growth recorded in the previous edition,” says Pascale Sonvico, Exhibition Manager at Zoomark. The floor plan has been revised to feature the newly integrated Hall 37.

The Hotel & Travel section of the Zoomark website gives access to accommodation agreements and discounted fares with rail operators Italo and Frecciarossa. These offers apply to exhibitors as well.

Space is filling up fast. Book your stand at Zoomark 2027 now.