Top 10 industry trends 2019
What can be expected as the most important trends in the pet industry in 2019?
Phillip Cooper, a pet industry expert has consulted for some of the best and biggest pet industry leaders. The fastest-growing pet businesses are taking advantage of these trends:
Consumers don’t want traditional pet foods. They want healthy ingredients and they want to understand the ingredients list. They are opting for more fresh, frozen and made-to-order diets for their pets. These products cost more and consumers are trading up.
ONLINE PRIVATE BRANDS
Amazon and Chewy.com are promoting their own brands to disrupt the market and eliminate middleman margins. Other smaller, niche players are likewise creating brands with their own identity.
Pet parents feed their pets 8-10 treats a day and the trends in which treats are succeeding are following the same trends as pet food.
We are seeing pet services and conveniences developing along the lines of services for people. Just as with people, the smartphone has enabled this change.
There is more attention being paid to pet grooming, pet care, pet transportation, pet hotels and many others.
END OF LIFE
There are a great deal more products and services for pets as they age and pass away. Palliative services for terminally ill pets, pet cemeteries and cremation, grief consulting are some examples.
Mass merchants, grocery and even dollar stores are adding premium pet foods and other products so that it’s available at many more points of distribution than ever before.
The direct-to-consumer trend has reached the pet industry in a big way. Many brands are following their human product counterparts and selling products without going through a traditional multi-brand retailer.
The latest articles
European pet food manufacturers establish new group
SANYpet, Natural Line and Codico have created a new production and distribution group to capture the international market.
Flybird Holding’s tender offer for Musti is expected to be completed by March
Portuguese group Sonae increased the amount that shareholders of the Nordic pet retailer will obtain to €26.10 per share.
Zoetis increased revenue by 6% in 2023
Sales of its osteoarthritis, flea, tick and heartworm medications have driven the company’s pet portfolio’s positive results in the last quarter of 2023.
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