Treat them right

Responsible snacking

Just like humans, dogs like to have a delicious treat or dessert after their meal. The market for dog biscuits and snacks is growing rapidly. Pet owners can choose out of hundreds of products to reward their pets, but what is the right treat for your dog? Each dog has its own characteristics and needs. Although we love to spoil our quadruped friend, we have to keep an eye on his health, condition and weight. Responsible snacking is thus becoming more and more important to pet owners.

Fabulous and functional

The newest biscuits and snacks in all kinds of shapes and colours are not only a nice reward but are also a functional treat.

For example, a treat could be rich in Omega 3, to benefit skin, joints and coat. Does your dog suffer from a bad breath? A treat with mint will make everyone happy! Functionality in snacks is growing fast, but above all a snack has to be appetising and appealing for our pets.

Snacks for all seasons

The market is also responding to seasonal interest. For example, when a family is having a nice Christmas dinner or an Easter celebration, they want their dog to enjoy this experience with them. A Christmas present or Easter treat is the perfect gift for their pet and allows both owner and pet to share these experiences together.

Humanisation in snacking is a clear trend. There is a tendency towards healthy snacking: low fat, sugar-free, vegan, grain-free,… A biscuit or snack with all the tastes your dog wants but without grains or added sugars is the new thing.

However, it is important to feed these treats as part of a balanced diet.

United Petfood expands

Earlier this year, United Petfood acquired Animal Lovers and Bynsa to further develop its expertise in dry pet food and snacks and to continue working on new innovations and product developments.

Thanks to these recent acquisitions, the combined group is able to meet clients’ needs all over the world, offering a wide range of biscuits and snacks as well as a selection of high-premium treats.