Treats and rewards for pets are a growing market and pet owners are becoming increasingly discerning. What are the latest trends and innovations?
Responsible snacking
Just like humans, dogs like to have a delicious treat or dessert after their meal. The market for dog biscuits and snacks is growing rapidly. Pet owners can choose out of hundreds of products to reward their pets, but what is the right treat for your dog? Each dog has its own characteristics and needs. Although we love to spoil our quadruped friend, we have to keep an eye on his health, condition and weight. Responsible snacking is thus becoming more and more important to pet owners.
Fabulous and functional
The newest biscuits and snacks in all kinds of shapes and colours are not only a nice reward but are also a functional treat.
For example, a treat could be rich in Omega 3, to benefit skin, joints and coat. Does your dog suffer from a bad breath? A treat with mint will make everyone happy! Functionality in snacks is growing fast, but above all a snack has to be appetising and appealing for our pets.
Snacks for all seasons
The market is also responding to seasonal interest. For example, when a family is having a nice Christmas dinner or an Easter celebration, they want their dog to enjoy this experience with them. A Christmas present or Easter treat is the perfect gift for their pet and allows both owner and pet to share these experiences together.
Humanisation in snacking is a clear trend. There is a tendency towards healthy snacking: low fat, sugar-free, vegan, grain-free,… A biscuit or snack with all the tastes your dog wants but without grains or added sugars is the new thing.
However, it is important to feed these treats as part of a balanced diet.
United Petfood expands
Earlier this year, United Petfood acquired Animal Lovers and Bynsa to further develop its expertise in dry pet food and snacks and to continue working on new innovations and product developments.
Thanks to these recent acquisitions, the combined group is able to meet clients’ needs all over the world, offering a wide range of biscuits and snacks as well as a selection of high-premium treats.
The latest articles
AgroBiothers makes second acquisition in European pet care space
The addition of Denmark’s leading pet care business, KW, marks a strategic move to strengthen the French pet care company’s position in Northern Europe.
Growing demand for vegetarian pet food in India encourages new options
Industry insiders note that pet owners in the South Asian country are increasingly seeking vegetarian options and are willing to pay more for this alternative.
Australia: New South Wales to grant more rights to pet-owning tenants
The reform in the Australian state will ban no-ground evictions and limit landlords' ability to refuse tenants with pets.
Weekly newsletter to stay up-to-date
Discover what’s happening in the pet industry. Get the must-read stories and insights in your inbox.