The trend towards organic pet food and packaging

The trend towards organic pet food and packaging

Pet owners are increasingly looking for products that not only contain organic ingredients but also have biodegradable packaging.

Quest for better food

In human food there is a growing focus on healthy natural foods, and increased awareness of what we eat. Where does our food come from and, more importantly, what is it made of? New trends, such as organic food, are the result of this quest for better food.

Humanisation of pets means that pet owners are also looking for more transparency in terms of the ingredients used in pet food. As with their own food, consumers are paying more attention to the origin of the food they buy for their beloved pets, and the nutrition in pet food is just as important as that in their own meals.

United Petfood keeps up with these trends and strives to offer the best solutions for their customers, so that they can satisfy the needs of pets all over the world.

United Petfood enters the organic market

The company is proud to announce the launch of their production of organic (BIO) products for pets. These high- quality BIO products will be produced in their factory in St-Martin, France. This will allow their customers to launch organic (BIO) products in accordance with the BIO-labels used in the different countries. The origin of the ingredients used in these recipes are amongst the best documented within pet food production.

New trend towards more ecological packaging

Just bringing organic products to the market is not enough; consumers are also looking to protect and respect the environment. Packaging has evolved very rapidly in the pet business as a result of the search for convenience, but consumers now increasingly want the same high- quality food in eco-friendly packaging.

In the search for eco-friendly packaging, United Petfood is seeing rising demand for biodegradable and recyclable pet food packaging. Since biodegradable packaging has significantly improved over the past few years, the company can offer various tried-and-tested alternatives in biodegradable packaging. They are currently working together with their suppliers to find biodegradable packaging that requires no compromises in terms of the quality of either the product or the packaging. They strongly believe that this will create opportunities for both manufacturers and consumers.