The Triol Group (AMMA and Pet-Continent Companies) is a multipurpose group with its own production facilities that sells a wide range of pet products.
The Triol Group, founded in 1994, has been active since the earliest days of Russia’s pet business. Commitment to quality, an excellent reputation and a strong market presence are all elements of the company’s impressive backbone. The Triol Group is widely engaged in international business, including cooperation with a large number of European and Southeast Asian companies. It holds exclusive agreements with many reputable international brands.
The company works in cooperation with all the regions of the Russian Federation, combining direct b-to-b contacts and distribution. A separate division dealing with all the main FMCG retailers delivers pet products to the grocery chains. In 2017, the Triol Group ‘placed a bet’ on its branch network and launched its six regional structural divisions in Kazan, Krasnodar, Irkutsk, Voronezh, Chelyabinsk and Samara aiming at promoting products with the maximum efficiency. In Minsk, a representative company successfully covers the Belorussian market.
In 2017, the company completed the construction of a new manufacturing and storage complex to support continuous and high-quality delivery and storage of the entire range of products. This storage A and A+ class facility has now become the biggest complex in the Russian pet business.
Modern marketing tools
Making use of various complex marketing tools, the company provides support for the delivered products in all the trade channels. Its loyalty programmes cover both b-to-b sphere and the end-users that provide the product turnover and help to minimize the risks of all the links of the retail chain.
During this long period of successful work, the Triol Group has accumulated a wealth of experience and information helping to move forward, offer competitive products and respond quickly to the new market trends. On the eve of its 25th anniversary, the Triol Group is continuing to develop, searching for new and efficient business methods and the best tools to promote its product portfolio.
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