Unraveling the success story behind Greece’s No.1 company for pet products and services
As the Greek pet market flourishes, Perfect Pet stands out as a beacon of success. Its journey begs the question: What sparked this remarkable growth?
Within just 17 years, Perfect Pet has become a market leader in the import and distribution of pet products in Greece. Exclusively representing more than 30 brands, the company paves the way for European and global innovations in the pet industry.
How it started
Lilian Lykouropoulou and Vasilis Chrysopoulos founded the company in 2006 with a low share capital and a mission to provide high-quality products and services for pets and their owners. The upward trajectory persisted, leading the company to lease and relocate to a 1,000 sq m warehouse in 2009. In 2015, it expanded its portfolio by introducing private label products under the commercial brands Celebrate Freshness, Fury, and Glee.
By 2016, as it celebrated its 10th anniversary, Perfect Pet had firmly established itself as one of the leading companies in Greece’s pet industry, renowned for its extensive range of branded pet food products and accessories. Additionally, it had forged a formidable network comprising 700 specialized partners across the nation.
In 2018, the company took a significant leap forward by further expanding its product portfolio, adding well-known premium pet food brands. This strategic move paved the way for a subsequent relocation in 2019 to a larger facility spanning approximately 4,200 sq m, where automation was introduced to streamline the logistics and sales operations.
Commitment to excellence
By 2020, Perfect Pet had achieved impressive double-digit growth, boasting a workforce of 47 employees. Its expansive reach encompassed over 1,300 sales outlets across Greece, spanning both mainland and island territories. In 2023, for yet another consecutive year, Perfect Pet achieved a double-digit increase in turnover, surpassing 22% compared to 2022, and exceeding €22 million ($24M) in revenue.
Moreover, its presence has expanded to over 10 countries through exports and active participation in major European trade exhibitions. This remarkable growth trajectory, achieved in under 2 decades, has culminated in 2024 with the company’s most substantial economic maneuver in the Greek pet market. In January, Perfect Pet made its largest- ever financial investment in the sector, establishing state-of-the-art, privately owned facilities covering a total area of 6,200 sq m. These facilities incorporate industry-leading practices across all production processes, underscoring Perfect Pet’s commitment to excellence.
Today, the company employs 60 people, a portfolio that encompasses more than 16,000 product codes and 2,400 private label items across renowned brands such as Egeo, Celebrate Freshness, Perfect Care and Glee.
The company’s dedication to Corporate Social Responsibility is notable. Through educational initiatives in collaboration with other official entities and a presence in every particular need that arises, especially after natural disasters, the company effectively showcases its social commitment.
Egeo Pet Food: a gastronomic journey of flavors
Egeo Pet Food is a natural, sustainable diet for pets inspired by the Aegean Sea and a passion for the well-being of furry companions.
To achieve high nutritional value together with exceptional flavor, all recipes combine fish caught in open seas with chicken from controlled breeding farms and other 100%-natural ingredients. This results in products that are rich in animal protein and have a high biological value.
The carefully selected raw materials are suitable for human consumption, while all fishing is carried out without endangering the natural environment and fish populations.
Egeo Pet Food recipes are free from additives, preservatives and artificial colors. Meanwhile, the ‘handcrafted’ production gives them natural taste superiority and ease of digestion.
What truly sets Egeo Pet Food apart is the steam cooking process, which preserves the nutritional ingredients, enhances flavors and reduces calories, supporting a healthy digestive system. Additionally, hand filleting ensures excellent quality control, guaranteeing optimal quality and a unique gastronomic experience.
With 44 unique product codes, the Egeo Pet Food range combines and presents all the beneficial properties of the open sea. The recipes are available in 4 different textures for cats (Jelly, Broth, Sauce, and Drink) and 1 for dogs.
Celebrate Freshness: pets’ favorite treats
The comprehensive range of treats from Celebrate Freshness is rich in its variety of flavors and textures, capable of meeting the needs of both dogs and cats, while also rewarding them at any moment of the day.
All Celebrate Freshness treats are low in fat, hypoallergenic, and made with meat as the first ingredient (chicken, turkey, beef, duck, bacon, rabbit, lamb, pork, venison or salmon). They are gluten- and grain-free, and therefore suitable for pets with digestive issues and sensitivities.
This brand umbrella covers a wide variety of salami, produced with a high percentage of meat from excellent raw materials, without additives and preservatives. It also features natural chewable Wild Antlers, and natural handmade cheese bones based on a traditional Himalayan recipe by Happy Yak. The collection is further enriched by fresh Scottish salmon oil. The range is complemented by natural chewable Olive Woods (olive wood sticks infused with olive oil), and Collagen Chews in
3 unique flavors and 3 different textures.
The Celebrate Freshness range was developed following the strictest standards, aiming to provide moments of enjoyment to pet parents’ beloved companions while also offering all the necessary nutritional ingredients to enhance their health, well-being and longevity.
Perfect Care: daily protection and care
Perfect Care is a fully comprehensive range of products for the daily protection, care and hygiene of pet parents’ beloved companions. It is accompanied by hypoallergenic shampoos designed to replenish the natural moisture of the skin and coat, as well as wet wipes that are ideal for everyday cleaning. They effectively remove dust, secretions and impurities, while simultaneously keeping bacteria away thanks to the special chlorhexidine composition they contain.
The Perfect Care range also contains repellent collars and sprays, as well as training pads, all made from 100%-biodegradable materials for maximum care and hygiene. The collection is completed with silicone cat litter (crystalline) and litter made from Greek bentonite, making Perfect Care an everyday ally in the care and maintenance of pets.
Glee for Pets: a whole world of accessories
Beds, grooming essentials and toys for dogs, cats and birds are available through the Glee for Pets series. The collection consists of a wide variety of designs, colors, textures and patterns, promising to satisfy and enhance the lives of pets by creating a comfortable and carefree coexistence.
The brand’s collars, leashes and harnesses promise to transform a walk into a safe and enjoyable experience that combines style and comfort. Additionally, the range features a wide variety of beds, pillows, nests and cooling products capable of satisfying every need for rest and tranquility of beloved pets.
The series is completed with pet carriers, grooming brushes, scratching posts, crates, houses and litter boxes. Meanwhile, the collection of clothing promises to make pet parents’ beloved companions happy and content!
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