Using natural antioxidants effectively
The natural pet food trend started 25 years ago in the US and has continued to expand globally. Today, premium pet foods have become synonymous with the concept of being ‘natural’. A significant part of this trend has been the development of natural antioxidant alternatives to help pet food companies maintain the shelf-life of their pet foods.
Consumer demand for clean labels
Euromonitor International has consistently noted that pet humanisation and premiumisation will continue to drive the global pet food market…
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