Using past experience to look to the future

Çağatay Pet Food was established as a trading company in 1982 by Oktay Çağatay, who had already spent 26 years working in the private business sector. When the company had raised the necessary capital 13 years later, it was able to build a fully equipped manufacturing facility.

Company history

In 1998, Çağatay brought extrusion technology to Turkey, an industrial technique that had recently been introduced in Europe. This played a major role in the country’s developing aquaculture industry, which has since become a leading sector. Then the company decided to go into pet food production. After 2 years of detailed preparation, dry pet food manufacturing started in 2001.

Unique ingredients

Some 30% of the company’s raw materials come from Çangal Tarım enterprises, also part of the Çağatay family. Other raw materials are carefully selected from EU-certified international and domestic suppliers who produce the highest quality. These are all stored in 12,000 sqm (130,000 sq. foot) warehouses, and inspected in full compliance with HACCP regulations.

Quality control

In Çağatay laboratories, everything from raw material to final product has to meet high-precision requirements. Approximately 360 physical analyses and 100 chemical analyses are performed on average each day.

Export business

The company has proved that customer satisfaction is its priority. Its strong reputation for sustainable, high-quality pet food, and timely delivery, has helped build its business in exporting to more than 50 countries in Europe, Asia, Africa and Oceania.

Knowledge platform

A few years ago, the company started work on a global structuring process. Today, it offers distributors a marketing infrastructure called Çağatay Assist, where teams in different countries can find knowledge and best practices, share experiences and co-create.

Çağatay Assist allows distributors to:

• Customize websites for their own country with different languages and features
• Access all printed and digital archives from a shared pool
• Manage websites and social media accounts using educational content

New horizons

With its many years of industrial experience, formulas prepared by nutritional experts, and advanced production technology, Çağatay is ready for future challenges. And with brands in different price ranges, it can meet the daily needs of tens of thousands of consumers.