VAFO takes its sustainability effort also to its trade show presence

Besides presenting a number of sustainability-focused products, the Czech pet food group made sure its presence at Zoomark was as sustainable as possible.

Booth

The company’s booth at Zoomark was made strictly from sustainable materials and will be reused at similar events.

To take it one step further, the company didn’t use any printed marketing materials or traditional promotional items such as pens, single-use cups, and so on. ‘All information about the company and products was available to visitors on their mobile phones through a QR code. The decision to not print any paper material saved roughly one ton of paper, which means we saved nine whole trees,’ says VAFO Group marketing manager Tereza Alvarez Sone.

Products

Vafo presented a number of new products that have a sustainability focus:

Hau Hau CO2-neutral food (its carbon footprint is offset by 120%)
Carnilove FRESH MEAT
Brit Insect based on insect protein

Sustainability commitment

These efforts fit into VAFO’s sustainability commitments for 2025:

Use of local ingredients and demand-based production in European factories to minimize the carbon footprint from transportation;
All products will be sold in 100% recycled packaging;
Use of sustainable ingredients, such as insect protein;
The company will continue to pursue production of carbon-neutral pet foods like Hau Hau.