Vigor & Sage GmbH Germany

Ancient wisdom

Millions of years ago, the habitual behaviour of cats and dogs was very similar. Both were predatory meat-eaters, both lived in the forest hunting other animals, and needed a diet very high in protein to support this lifestyle. Prehistoric cats and dogs suffered from hair and skin problems, indigestion, obstructed defecation and other health problems due to injuries and fatigue. To recuperate and regulate their bodies, they would consume natural medicinal plants – just like our human ancestors.

Force of nature

As time passed, mankind evolved. Humans became aware of the vast benefits provided by Mother Nature. Through experiments, analysis and research, humans fabricated herbal ingredients with numerous beneficial effects. VIGOR & SAGE fosters this ancient knowledge by using natural ingredients enriched with beneficial herbs. This approach means the brand provides a range of complete foods, as well as special ingredients for special needs. The full force of nature is used to enhance the physical and mental wellbeing of cats and dogs.

Strong R&D

The company does not rely solely on wisdom from the past. It also has a solid R&D background, with an emphasis on formulating and enhancing recipes to suit each individual cat and dog. The goal is to help owners with showing their unconditional love for their pet. Premium natural ingredients and selected natural herbs create the perfect marriage of daily nutritious fine foods with unique, health-boosting benefits. Delicious recipes aimed at stimulating pets’ energy, keeping them in good health and wellbeing.

Principles, ethics and philosophy

The company feels it is their responsibility to move the pet food industry in a healthier and more transparent direction. It’s not just about selling pet food products, it’s about principles and human and animal ethics. The company wants to give people a brand they can trust and be inspired by. This philosophy also applies to the people the company works with. For example, the company aims for a higher profit margin for retailers, so that they can benefit, too.

European launch

The VIGOR & SAGE brand will be officially launched in Europe later this year. While expanding the current product range and team of specialists, the company is also looking for potential partners in sales and marketing, supply-chain, distribution and retailing. VIGOR & SAGE will also participate in the upcoming Interzoo exhibition and other events, to showcase their portfolio of specialized cat and dog food.