Vital Petfood Group | Denmark

The mission of this Danish pet food factory is to develop the ideal nutritional pet food and packaging solution for your brand.

Variety and quality

Vital Petfood Group (VPG) is a Danish privately-owned pet food manufacturer and a private label partner in the following pet food categories: dry dog food, dry cat food, dry and semi-moist snacks for cats and dogs, wild bird food and feeders, rodent food and pet bird food.

It is crucial that each product meets the high quality standards that give all customers and pet owners confidence in the product. Each step in the process from buying the raw materials to development, production, packaging and dispatch is carefully checked and approved. The company’s quality assurance program is accredited according to the food standards of the British Retail Consortium (BRC), the Tesco Food Manufacturing Standard (TFMS) and ISO 22000.

Responsibility

VPG has joined the United Nations Global Compact, an initiative to promote ethical business practices. In short, the company is committed to sustainable business and social responsibility. The company always considers its sourcing strategies carefully, and not only from a cost or supply perspective. It is also done with the customers, consumers and pets in mind. Trust and confidence are key words.

Close collaboration with suppliers to secure product safety, sustainable supply chain management, and minimum environmental impact on our planet are fundamental principles.

R&D

The company has its own vets who are specialists in pet nutrition. This team has always been very aware of their responsibility to develop safe and healthy pet food to serve pets and owners in the best possible way. The philosophy of VPG was noticed and recognized by the international pet industry: they won the GlobalPETS Forum Award 2012.