Voff Premium Pet Food acquires second company this year

AniForte is a direct-to-consumer brand, focusing on natural supplements for pets.

Mark Gnotke, CEO of AniForte says, “We’ve grown rapidly ever since the company was founded and were looking for the next step up. Becoming part of Voff allows us to step up to the next level. It also allows us to talk about what really matters day-to-day with people in the same position as us. We’re very excited for the years ahead.”

Mårten Bernow, CEO of Voff Premium Pet Food says, “We are really excited about AniForte joining the Voff family. AniForte has had a tremendous journey so far, and with solid double digit growth, strong brands, fantastic products and a brilliant team – we know it is a great addition to our portfolio of brands, as we continue to expand across Europe. This acquisition is widening the Voff product portfolio to also include natural supplements; another important step in our journey of providing pet owners with the very best natural, premium products to enable their pets to be happy and healthy.”

With this latest acquisition, the total count of portfolio brands is now nine. AniForte is the sixth acquisition that Voff has done since its launch in 2014.

Total turnover of Voff is around 750 million SEK (€73M or $82.5M), with a team of almost 270 FTE’s.