The dog food marketplace received more than 24 million visits in the last two years.
The US pet care company is set to take over Clicks and Traffic LLC, the company behind Dog Food Advisor, in the first quarter of 2023 for $9 million.
Garrett Smallwood, CEO, and Chairman of Wag! stated that the purchase of the platform showcases its “commitment to long-term strategic initiatives of measured expansion and opportunistic mergers and acquisitions.”
Since its launch in 2008, Dog Food Advisor has researched, assessed, and rated more than 5,300 dog food products. The website researches details of dog food products, brand recall history, and other safety and health practices of pet food manufacturers.
Wag! has provided more than 12 million services across 5,300 cities in the US since its inception. With this acquisition, it hopes to expand and diversify its offering in the pet industry.
The company, acquired by a private equity firm in 2022, posted revenue of $15.4 million in the third quarter of 2022 (+161%). The total number of users on its platform surpassed 473,000, up 22%.
The latest articles
Former Fressnapf CEO moves to sushi company
Johannes Steegmann takes on a new role as CEO of Cologne-based Eat Happy Group.
News
1 Nov 2024
Thai pet food industry responds to address temporary US export ban
The US government has identified the country’s pet food as a product category that is potentially produced with child or forced labor.
Global Pet Industry
1 Nov 2024
Canadian insect protein player secures investment to boost production
Entosystem aims to add a second factory to meet the increased demand for insect protein in the pet food industry.
Ingredients
31 Oct 2024
GET THE NEWSLETTER
Weekly newsletter to stay up-to-date
Discover what’s happening in the pet industry. Get the must-read stories and insights in your inbox.