Marketing agency Atoz and market research firm Nielsen IQ concluded that cat food brand Whiskas, Czech pet food manufacturer VAFO Group and retailer Super Zoo are the most trusted pet brands in the country.
VAFO Group’s flagship pet food brand, Brit, won the award for the “most trustworthy” pet food brand in the Czech Republic. The company told GlobalPETS that Brit “has dominated this award since 2018.”
Mars-owned cat food brand Whiskas was awarded the most trusted pet food brand for cats.
Plaček Pet Products-owned pet retailer Super Zoo was awarded the most trustworthy brand in the breeding category. “Just the fact that we joined the almost 900 strongest brands again this year was a signal for us that we managed to maintain, if not even increase, the quality of our services last year,” says the company.
The survey included 4,000 participants and covered 92 categories and around 900 brands.
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