Whitebridge Pet Brands and Agras Pet Food complete merger
The American and Italian manufacturers will operate as one global natural health nutrition company present in more than 50 countries.
The new company, trading as Whitebridge Pet Brands, will have four production plants in Joplin (Missouri) Woodinville (Washington), Copenhagen (Denmark) and Neive (Italy) to “service a larger geographic footprint.”
According to CEO Olivier Amice, the merger will also allow the company to accelerate its development with more innovation made available to more markets.
“We will continue to bring to our retailers relevant and differentiated solutions to help them maximize the potential of their stores,” said Amice, who will also be the CEO of the combined business.
Whitebridge Pet Brands will continue to operate from offices in St. Louis (Missouri) and Genoa (Italy). The company said it does not expect any disruption to customers during the integration process.
Both companies are now fully owned by Brussels-based investment firm NXMH.