Combining nature and business
The area of Yantai in the province of Shandong is known for its vineyards, cherries, apples, peaches and pears. But it is also the home of the largest poultry production in China.
In 1998, Mr Hao Zhongli saw an opportunity to create high quality pet treats based on chicken. Not just a ‘good’ treat, but in order to meet the high demands of the nearby Japanese market, the products had to be the best in their kind.
Highest quality standards
The start of exporting products to Japan led to continuous ongoing research and development of products and services. To meet standards throughout the world and obtain the approval of independent organizations, the whole manufacturing process was carefully designed and is continuously updated. The company now meets all international requirements – e.g., ISO, HACCP, and SGS North America Supplier Qualification Audit (SQA). It is registered with the FDA and EU for exporting pet food, and has passed audits by the governments of Australia, Canada and Japan, as well as BRC, Intertek, BSCI and MSC.
Local is the new global
Meeting these stringent requirements also means minimizing any production loss, as well as waste. Producing closer to the final customers was the next step, and in 2015 and 2017, respectively, local factories where established in the U.S. and in Canada. Combined, they now account for 20% of Yantai China Pet Foods’ total production.
Cradle to grave
New products are continuously being developed. One of the latest products – Clumping Applewood Cat Litter – is a perfect example of a ‘cradle to grave’ approach. For more than twenty years the apple trees in the orchards of Shandong province have been producing the best quality apples. When the trees reach the end of their lives they are processed into wood chips and converted into perfect cat litter. After serving its purpose, the litter can be used for compost. The advantages are clear: the litter is eco-friendly, has a high water-absorption capacity ability, clumps easily, and is antibacterial.
With the idea in mind that “pets are our friends, as well as our family,” Yantai China Pet Foods Co., Ltd. develops products so that pets can live a healthy and happy life. This can only be achieved in balance with nature, making sure that the products ultimately make a positive contribution to nature.
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