Your partner for innovative, natural snacks

Deep roots

Holland Diervoeders has deep and extensive roots in the production of feed for birds, pigeons, rodents, ferrets, poultry and tropical birds. Well known for offering supreme quality, the company possesses extensive expertise, including its own nutritionists, housed in a dedicated R&D department. 

Its own portfolio of established brands, Puik, Sluis and Teurlings, as well as Nature&Science and Voskes, delivers excellent value for a wide range of customer types and price positions. In addition, the company has long distributed a wide range of other premium brands to retailers, wholesalers and pet shops, as well as providing marketing and sales expertise, innovation and private label services to customers.

In short, it is a one-stop shop for excellent quality pet feed products and services. 

Quality, service and knowhow 

Quality, service and product knowledge run deep in both the company and its employees. A unique strength of Holland Diervoeders is that it has its own trading organisation that takes care of sourcing all ingredients and raw materials. In fact, it is one of the few in the mixed feed sector to control and manage the entire supply chain itself. 

State of the art production and storage facilities are flexible and able to respond quickly to customer needs, with a total production capacity of 60,000 tons a year of end products, all subject to the company’s rigorous Quality Assurance System.

A sales and marketing department completes the offering, with a dedicated team of experts able to deliver customised product design and branding services, through packaging, comprehensive category management and overall brand management. 

It is this complete oversight and attention to detail that ensures that the company can deliver consistently outstanding products and service to customers. As Mr. Jan-Willem de Sain says: “We offer a complete and extensive range of snacks, which meets the individual wishes of the consumer.”

Part of Group Depré

Formed in 1983 but with business roots dating back to 1803, Holland Diervoeders was acquired by Belgian Group Depré in 2011 and, as of Interzoo 2018, is branded as a member of Group Depré, while keeping its own name. Among the benefits of the merger is that the company has access to, and participates in, an increasing exchange of knowledge and experience between the various divisions.

It now supplies the entire Group Depré range to retailers and pet shops, including pet food and snacks for dogs and cats, and is committed to helping retailers access and benefit from the expertise of Group Depré export managers in the respective geographic areas and the group knowhow in general. 

Being a member of Groupe Depré also enables Holland Diervoeders to accelerate the development of new products, such as a range of delicatessen snacks. Group Depré numbers 400 employees and turnover totals around €450 million ($509 million).

At the forefront of trends

Customers around the world, including in Asia, are looking for natural snack products that are as fresh as possible, anti-allergen and with little or no additives. The company delivers on this with cooked and oven-baked products and an easy cup-based dosing system, so the customer can keep their hands clean. Packaging of the snacks is as sustainable as possible, recognising that the packaging also has to protect the product. 

Millennials, as a consumer group, latch on to new ideas quickly and pay close attention to detail, meaning the market is continuously on the move, trends follow each other faster than ever before. Holland Diervoeders prides itself on its ability to respond and stay at the forefront of market developments.  The pet food market is influenced by advances in the human food market and among those, track and traceability is becoming increasingly important also for pet food and snacks.