Zaklad Producji Karmy dia Zwierzat “Dolina Noteci” | Poland

More than just pet food

In Poland, the expansion of the most advanced European Pet Food Production Plant, Dolina Noteci, is in full progress. The plant will be opened shortly and everyone will be welcome to visit and marvel at the innovative strategy, unheard of in other factories of the world.The new plant will use renewable energy sources, which will allow it to hold the status of an eco-friendly plant.

Pure quality

Dolina Noteci is a brand with an aim to promote a healthy and active lifestyle. The staff constantly proves that the company is not only the leader in pet food production – the teams achieve great results in all areas. They know how to pamper dogs’ taste buds. The company dog and face of the brand, President, serves as their first quality control reviewer. A specialist team of highlyqualified technologists watches over feed formulas, ensuring feed tastiness and its positive effects on the dog’s body.

International expansion

The market position established by Dolina Noteci in Poland has allowed the company to further develop the brand on foreign markets. The feed can be found in pet shops in Germany, Greece, Romania, Latvia, Lithuania, the Czech Republic, Ukraine, and Russia… But that’s not all. The expansion of the production plant will increase its manufacture capacity, which is why the company expects a significant growth in the export sector. The flagship export product is the Piper brand, offering single protein, junior and senior feed. As the brand is growing constantly, the producer ensures its continuous development and introduces new flavours and types of functional feed.

Choose what’s best

The producer’s leading brand on the Polish pet food market is Dolina Noteci Premium. By taking advantage of the benefits connected to the geographical location of the feed production plant, the company uses Polish fruit and vegetables, cared for and harvested by the farmers from the local valley, whose fields neighbour the plant.

Due to this collaboration, Dolina Noteci can ensure that the ingredients found in the feed are best of the best. The use of carefully selected, high-quality meat ingredients with the addition of fresh Polish fruit and vegetables allows the company to create products of excellent quality.

Transparency is key

Furthermore, the company keeps the consumers informed about the composition of its products in an open and transparent way. Feed labels feature detailed information about the ingredients, analytical constituents and dietary additives used in the production process.

As one of only several companies, the producer shares the results of tests of its products with the consumers, in order to provide as much data on their nutritional valuesas possible.

Distribution

The plant has an extensive distribution network across the entire country, which enables the company to reach increasing numbers of consumers with its products. In terms of domestic sales, the company focuses on two distribution channels: the human food market and the pet market. The company has a dedicated pet food brand, RAFI, which matches the quality offered by market leaders. Moreover, the RAFI brand is considered one of the leading brands on the Polish pet food market.

“More and more often, customers interested in promoting growth of the Polish economy really appreciate and emphasise the fact that our company is a Polish producer,” says Krzysztof Kubicki, Head of Field Sales at Dolina Noteci.

Looking after the customer

In order to keep up with the latest trends, the company has launched an online shop. All online feed buyers can enjoy a professional customer service. Apart from feed, the shop offers exclusive pet grooming products. The e-shop was designed to make shopping as easy and user-friendly as possible – and expert advice from a pet nutrition specialist published on the site helps owners selectthe right feed for their pet problem-free.

Besides the online shop, they have launched their own education and entertainment YouTube channel in December to promote awareness of the significance of appropriate pet care and to educate dog owners about key issues related to looking after their pets.

Social responsibility

A paramount element of the strategy is social responsibility. The company is perfectly aware that its activity has an impact on the lives of pets – including the forgotten ones, which have not found a home. With that in mind, the company takes multiple pro-social and charitable initiatives in regard to helping and caringfor animals.

People have the power

The dynamic growth of the company can be attributed to the professional, young team, passionate and fully engaged in building the brand. “Investing in employees means investing in the future of the company,” says Vice-President of the Management Board, Łukasz Stoklosa. Employees are encouraged to constantly improve their skills and qualifications, are able to pursue their own goals and to use the knowledge obtained in practice.