Karen Wild
An update on the cat litter category
As the number of cats taken on by pet parents continues to rise, so do cat litter sales. Time to consider trends in litter and owner requirements for the litter product of their choice.
Positive pet industry interventions for the exotic pet trade
When talking about pet ownership, we often focus on dogs and cats, but the worldwide market for exotic pets is huge and growing.
Pet fitness as part of a modern lifestyle
Wearable fitness technology is a growth market. But are pet owners making good use of the support available to keep their pets fit and healthy?
Pet-friendly materials for allergic pets
The modern pet world is focused on animal welfare. Yet allergies can be the cause of great suffering for pets. So, what considerations are important for the pet industry when it comes to supplying allergy-free products?
Sustainable pet ownership
How can we reduce the environmental impact of caring for our feathered and furry companions to ensure a sustainable future for them and us?
Trends in leashes, lines, beds and cushions – where fashion and comfort mix
Exercise and rest. We probably all need a little more of both, and pets are no different. How are the trends in leash and bed accessories keeping up?
Pet accessories for physical health
Physical well-being is crucial for pets. There are many accessories that help encourage and maintain pet health. Nevertheless, pet obesity is at an all-time high.
Care and treatment for modern pets
According to the American Veterinary Medical Association, 60% of owners believe their pets are family members. So why should pets not have access to the same care as their human counterparts?
Novelties and innovations in the pet accessory industry
This coming year, watch out for a number of exciting pet accessory innovations, largely modelling those of their pet parents!
Modern pets move with the times
Fast-moving industry trends in technology, fashion and pet welfare reflect today’s changing consumer lifestyles.
Wood-based, corn kernel-based, hemp-based, crystal…
Pet litter has come a long way since people were advised to use old newspaper. But not all products meet the requirements of pets and their owners.
Working dog wearables The impact of professional dog equipment on the consumer market
Working dogs – or simply put ‘dogs with jobs’ – have a more demanding task compared to the average pet canine. From assistance to exploratory searching, defence and protection, working dogs need equipment to keep them on task.
TV and music for pets at home alone
Humans enjoy pet ownership with all the health benefits that accompany this. But what happens to the pet when owners go to work, go shopping or do the myriad of other errands that busy daily life requires?
Pets in the city – modern pet ownership
Pets make cities happier and healthier places to live. But are the needs of pets living in the city taken into account?
Vet market builds on consumer trust
Overwhelming spending options have lead consumers to rely on veterinarians advice and vets are taking notice.
Obesity in dogs: challenges and opportunities
Canine obesity offers an interesting opportunity to the industry to provide pet and owner support.
Pet health and care – almost human?
Baby care and human beauty trends are defining purchase patterns of pet owners, especially where it regards dog and cat related goods and services.
Little pets, large care burden
In space-starved city centres worldwide the popularity of smaller species is continuing to increase amongst pet lovers. But a new trend for small, exotic pets is raising concerns about animal welfare.
Get smart about grooming
If you thought pet grooming was about a simple brush through or a quick claw clip, think again.
The 7 trends in pet accessories
The pet accessories market is one characterised by change, with trends and innovations as major drivers. We’ve been taking a look at some of the latest and most exciting developments.
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