Karen Wild

As the number of cats taken on by pet parents continues to rise, so do cat litter sales. Time to consider trends in litter and owner requirements for the litter product of their choice.

When talking about pet ownership, we often focus on dogs and cats, but the worldwide market for exotic pets is huge and growing.

Wearable fitness technology is a growth market. But are pet owners making good use of the support available to keep their pets fit and healthy?

The modern pet world is focused on animal welfare. Yet allergies can be the cause of great suffering for pets. So, what considerations are important for the pet industry when it comes to supplying allergy-free products?

How can we reduce the environmental impact of caring for our feathered and furry companions to ensure a sustainable future for them and us?

Exercise and rest. We probably all need a little more of both, and pets are no different. How are the trends in leash and bed accessories keeping up?

Physical well-being is crucial for pets. There are many accessories that help encourage and maintain pet health. Nevertheless, pet obesity is at an all-time high.

According to the American Veterinary Medical Association, 60% of owners believe their pets are family members. So why should pets not have access to the same care as their human counterparts?

This coming year, watch out for a number of exciting pet accessory innovations, largely modelling those of their pet parents!

Fast-moving industry trends in technology, fashion and pet  welfare reflect today’s changing consumer lifestyles.