David Ingemar Hedin

In many parts of the world it seems clear that new strategies are needed to retain customers and persuade them to be brand-loyal in the face of stiff competition.

There is a large potential for the northern European market and businesses must be careful not to miss out on opportunities for the pet industry. As simple as it may sound, it all comes down to driving volume and adding value.

The common narrative about Nordic markets being fundamentally impacted by humanization is relevant. But there is also a surprisingly
large potential for growing volume.