Karolina Hołda

The pet treats category is on the rise – but so is the number of obese and overweight dogs and cats. This has created a need for healthier, low-calorie alternatives to traditional pet treats.

Vegetable and nut oils provide essential nutrients but need to be used in the right amounts.

There is increased demand for bone broths in the pet food market, but are the expectations in line with scientific findings?

The ketogenic diet is often advertised as having health benefits for dogs, despite physiological differences between people and pets. What does the research say, and why is MCT oil essential?

Pet owners’ desire to feed their pets human quality food with high meat content and their wish to feed more ethically and sustainably are seemingly at odds. New approaches are emerging that could resolve this tension.

Wet food can play an important role in improving  our cat's health, contributing to fewer veterinary  visits over the pet’s life.

The number of people opting for a vegan lifestyle is booming, especially among the millennials. As they increasingly seek to feed their pets a plant-based diet too, what are the ethical and environmental issues?

Pet treat companies are looking into new and exciting protein sources and ingredients. But will customers be provided with sustainable proteins in a way that respects planetary boundaries?

As pet owners are becoming increasingly aware of nutritional needs of their baby pets, the pet food market is being shaped to cater to this new trend.

Top pet food allergens

While the overall percentage of dogs and cats that have food allergies is low, there are some ingredients that are associated more with confirmed cases than others. The most commonly reported food allergens are: beef (34%), dairy (17%), chicken (15%), wheat (13%), soy (6%) and lamb (5%).