Karolina Hołda

Low-calorie pet treats to tackle pet obesity

The pet treats category is on the rise – but so is the number of obese and overweight dogs and cats. This has created a need for healthier, low-calorie alternatives to traditional pet treats.

The benefits of flaxseed and other oils

Vegetable and nut oils provide essential nutrients but need to be used in the right amounts.

Can bone broth live up to the expectations?

There is increased demand for bone broths in the pet food market, but are the expectations in line with scientific findings?

Not all fat is ketogenic

The ketogenic diet is often advertised as having health benefits for dogs, despite physiological differences between people and pets. What does the research say, and why is MCT oil essential?

Pet food for thought

Pet owners’ desire to feed their pets human quality food with high meat content and their wish to feed more ethically and sustainably are seemingly at odds. New approaches are emerging that could resolve this tension.

The benefits of wet food in a cat’s diet

Wet food can play an important role in improving  our cat's health, contributing to fewer veterinary  visits over the pet’s life.

Addressing the moral dilemma pet owners face

The number of people opting for a vegan lifestyle is booming, especially among the millennials. As they increasingly seek to feed their pets a plant-based diet too, what are the ethical and environmental issues?

Insects, algae and krill as alternative protein sources in snacks and treats

Pet treat companies are looking into new and exciting protein sources and ingredients. But will customers be provided with sustainable proteins in a way that respects planetary boundaries?

Tailored food for kittens and puppies

As pet owners are becoming increasingly aware of nutritional needs of their baby pets, the pet food market is being shaped to cater to this new trend.

Allergy reducing pet proteins

Top pet food allergens

While the overall percentage of dogs and cats that have food allergies is low, there are some ingredients that are associated more with confirmed cases than others. The most commonly reported food allergens are: beef (34%), dairy (17%), chicken (15%), wheat (13%), soy (6%) and lamb (5%). 

Is humanisation beneficial for our pets?

The pet food industry often follows trends similar to that of the human food industry, as many pets are considered a vital part of the family.

Hypoallergenic diets. Help or hype?

‘Hypoallergenic’ diets for dogs and cats are gaining popularity but some marketing claims can mislead pet owners, as food allergies are entirely specific to the individual pet.