Desirée van der Hoeven
Mental challenge for dogs: source of innovation!
A dog is a man’s best friend. But, are we being a dog’s best friend and providing them with the mental stimulation they need?
Luxury to the max for pet parents and pets
The things that pet parents find important for themselves, are just as important for their pets. In an age of individualism and self-expression, unique and quirky pet accessories are in high demand.
How pet accessories are influenced by fashion and design
Fashion and design play an important role in the pet accessories business. PETS International and Yummypets recently investigated the mindset of pet parents.
Working dogs – a growing segment in the pet industry
With an ever-increasing number of working dogs, this segment offers interesting opportunities for innovative solutions in the field of nutrition and accessories. Especially now that the demand for psychiatric assistance dogs is growing.
The pets as kids revolution
There are more pet parents than ever before! But what is a pet parent? Who are they? What is important to them and how can the pet industry meet their needs?