Klaus Wagner
Already green or still greenwashing?
The line between real sustainability in a company and fig leaf campaigns for marketing is often blurred. How can a brand really do good and talk about it authentically?
Meat versus vegan = devil versus angel?
Is vegan dog food pet cruelty or part of saving the world?
Sustainable ingredients sourcing: a re-think?
Regional is good, global is bad. Many people would like it to be as simple as that but of course it is not. So which value standards and criteria should a responsible brand manufacturer apply in selecting suppliers who are open to sustainable raw material procurement?
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