Jodi Watson

More relevant than ever: a robust omnichannel strategy

More relevant than ever: a robust omnichannel strategy

Omnichannel retailing ensures that all channels of engagement and transaction revolve around the customer. So, no matter where your customer is, you are creating a single, cohesive sales and marketing experience.

The changing landscape of e-commerce

The changing landscape of e-commerce

Not since the Great Recession of 2008 has retail experienced such a disruptive and damaging year as 2020. There have been many changes, but not all for the worse. The pet industry seems more resilient than other sectors.