Martin Heubel

Despite making high demands, the e-commerce giant is significantly reliant on pet brands. How can producers leverage this dependency to their advantage?

The 14 and 15 May event offers a prime chance to boost visibility, strengthen customer loyalty and drive long-term growth.

While imposing some restrictions, changes to Amazon’s bundling rules in the US – and potentially in Europe, too – will nonetheless create fresh opportunities for pet businesses.

Successful e-commerce using the tech giant requires a carefully planned long-term strategy. That means looking at the benefits for each product you sell on the platform.