About
When producing wet dog and cat food, De Haan Petfood is focused on quality, reliability, transparency and sustainability.
A solid foundation
Established in the 1960s, De Haan Petfood produces wet dog and cat food in the form of high-quality meat chunks in gravy. The key values of the company are quality, reliability, transparency and sustainability. Thanks to using real meat as a major ingredient, the company’s products meet the highest European FEDIAF standards at a competitive price. Automated production and packaging ensure that human intervention is kept to a minimum which guarantees a consistent level of quality.
Certified quality
The entire production process, from raw materials to finished product, is constantly monitored to guarantee optimal quality. The company is an active member of the NVG, the trade association of pet food manufacturers and importers in the Netherlands, which in turn is part of FEDIAF, the trade body representing the European pet food industry.
De Haan Petfood’s registered production plant is based in Nieuwkoop, the Netherlands, which is located between Rotterdam and Amsterdam. Thanks to easy access to major transport routes, any export market is within reach – whether in Europe or elsewhere in the world – and the team is involved in export activities on a daily basis. The manufacturer produces its own brands as well as a range of private label and fancy brands that are exported around the globe.
A sustainable process
The fully automated production process is extremely hygienic and efficiently organised, and the products are labelled, packaged and palletised in one go.
De Haan Petfood has fully embraced sustainability efforts, such as only using 100% recyclable steel cans and ensuring that its waste materials are recycled as much as possible. Furthermore, it uses FSC labels and trays as well as bio-based shrink foil to seal the trays. Short-term and medium-term sustainability projects include the installation of solar panels, reclaiming residual heat from used cooling water and fully electric company cars.
The future
The company is constantly developing new concepts that meet the requirements for healthy dog and cat food and the specific wishes of ‘pet parents’ and has ambitious plans for 2021. For example, the current portfolio of products and brands will be relaunched in line with the latest insight on customer needs.
A new concept of wet food for dogs and cats will be introduced in the course of 2021. In support of these goals, De Haan Petfood has recently started implementing a contemporary cloud-based business management suite (ERP/MRP/CRM).
